Rebekah Modrak Associate Professor, School of Art & Design, University of Michigan email: rmodrak@umich.edu http://www.art-design.umich.edu/faculty.php?aud=f&menucat=pe&id=rmodrak Aaron Ahuvia Associate Professor, School of Management, University of Michigan-Dearborn email: ahuvia@umich.edu http://www.som.umd.umich.edu/835/ Zack Denfeld MFA Candidate, School of Art & Design, University of Michigan email: zcd@umich.edu http://www.zackdenfeld.com/